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Events can be an extremely effective method to create deep and lasting relationships - with customers, partners and employees. They can also turn prospects into customers. Smaller organizations find themselves without the time necessary to manage the planning and execution of events. We can help you with different types of events including:


User Conferences

Technology vendors marketing and selling products to IT organizations often overlook the key role that a user conference can have in building long-term relationships with their users - and turning prospects into customers. Over the course of 20+ years, we have seen small events grow into a major ones. They key is to match expectations - and start early. Start-up and smaller companies with as few as 40 customers will find that holding their first user conference can pay dividends including:
  • Building brand loyalty
  • Creating case studies
  • Study product (and customer) satisfaction
  • Roadmap review and planning
  • Messaging depth and/or fine tuning
We can help you plan and manage your first user conference in as little as three months.

Customer Advisory Councils

Customer advisory councils are a more formal way to reward key customers and to drive focused feedback. Advisory councils can be structured by industry, demographics or broadly, depending on the focus. They can play a similar role to a user conference in terms of outcomes.

We've seen great success with a first focusing on a user conference and then as the user conference grows in size, the implementation of advisory councils. We've also seen clients start with advisory councils and then implement the wider user conference. The right solution is dependent on a number of factors which we can discuss with you.